Falck
Digital campaign
Veet
Market area
Project type
Year
2022
B2C, personal care
Digital & POS campaign
Task
Creative concept, tagline and assets made for Veet’s summer 2022 campaign. The delivery was based on the brand purpose of empowering to take care of the body and body hair positivity. This hair removal product’s target audience were women between 16 and 40 year old, based in Denmark, Sweden, Finland and Norway.
Approach & idea
When conceptualising and developing the campaign in '21, the world was slowly getting out of pandemic. The challenge was to make a campaign, that could embrace summer feeling, regardless of the unstable global situation. The conceptualised tagline: ‘’My way of summer, my way of smooth’’ was followed by a key visual, that aligned with the brand’s tone of voice and campaigns purpose.
Result
The digital campaign was a huge success. Worth mentioning is a dynamic post/animation posted on Danish Veet account, that organically gathered more than 550.000 views within the first 3 months from launch, representing around 20% of women in Denmark.
Agency: BirdsAtFive
Scope of work
Creative concept: Slogan & key visual
Digital assets: Social media assets (static & dynamic), social copy, banners
POS material: Product stands, stackable cubes, llamas, wobblers & print files
Alternative options
When developing campain concepts, I like to present a variety of rational and emotional options. In this way, creativity can push boundaries of the safe choices and position the brand in a different and unexpected way. Here are selected examples of what the customer was presented for, although not chosen to go with.
